A newsletter is a great way to keep your clients and customers up to date on what’s new and what’s going on at your business. It can also be a great marketing tool, as it allows you to share your unique selling points with a wider audience.
However, the frequency of a newsletter should be based on the needs and interests of your audience. If you have a small business that doesn’t sell much merchandise, then it may not be worth the time or money to publish a newsletter every month.
Conversely, if you have a business that sells high-margin products or services, then publishing a newsletter every week could be worthwhile.
Ultimately, it’s important to consider how often your audience would benefit from receiving a newsletter from you and then adjust the frequency accordingly.