Financial advisers should blog as often as possible to keep their clients and colleagues up to date on what is new in the industry and how they can best utilize their services. Advisors should also blog about topics that are important to their clients, such as retirement planning, estate planning, and taxes.
Advisors should also blog about their personal experiences and thoughts on financial planning and related issues.
Blogging is an excellent way for financial advisers to keep up with the latest industry trends, share expert advice with their clients, and connect with potential or current clients. Advisors who blog regularly are more likely to have strong relationships with their clients and are more likely to be recommended by those clients.
Additionally, blogging can provide valuable exposure for financial advisers seeking new business opportunities.
While there is no one specific frequency at which financial advisers should blog, frequent blogging can help build trust and rapport with clients; foster a relationship of collaboration; promote a greater sense of transparency; provide updated information on products and services; build trustworthiness; attract new business; and generate leads for future opportunities. As such, financial advisers should consider blogging at least once per month.