How Often Should My Nonprofit Send a Newsletter?

The frequency of your nonprofit’s newsletter should be determined by the content and purpose of the newsletter. However, there are a few general guidelines to follow.

If your newsletter is informational in nature, send it at least once per month. If you have an advocacy newsletter, send it more frequently to coincide with events or campaigns you are conducting.

If your newsletter is designed to build relationships with supporters and constituents, then send it less frequently, maybe once every few months.

A newsletter can be a valuable communication tool for a nonprofit. However, it is important that the frequency and content of the newsletter are tailored to meet the specific needs of the organization.

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