Direct marketing is a form of marketing that uses personal communication, such as postal mail, emails, or phone calls, to sell or promote products or services. The General Data Protection Regulation (GDPR) applies to direct marketing activities that collect or process the personal data of individuals in the EU.
Under the GDPR, direct marketing activities that collect or process the personal data of individuals in the EU must be carried out in a transparent and consistent manner. They must also be based on a clear and legitimate purpose and must be consistent with the GDPR’s principles of data protection.
To ensure that direct marketing activities comply with the GDPR, companies must take certain steps, such as ensuring that consent forms are clear and concise, ensuring that personal data is processed only for the stated purpose, and ensuring that contact information is accurate and up to date.
In conclusion, a newsletter is considered direct marketing under the GDPR because it collects or processes the personal data of individuals in the EU. Companies carrying out direct marketing activities under the GDPR must take certain steps to ensure compliance with the GDPR’s principles of data protection.