A newsletter is a great way to keep your customers up to date on your latest products and services. However, some people might be concerned about the privacy of their personal information when they receive newsletters.
Under the GDPR, companies must get explicit consent from individuals before collecting or using their personal data. However, there is a safe harbor for newsletters that meet certain conditions.
If you follow these guidelines, you can keep your newsletters legal under the GDPR.
First, your newsletter must be clear about what data you are collecting and why. You should also provide an easy way for customers to unsubscribe from future newsletters.
Second, you must only use data that you have explicitly collected from customers. You cannot use data that was collected without their consent or data that was collected by someone else without getting customer permission first.
Third, you must destroy all customer data after it is no longer needed. This means that you cannot keep copies of the data for future use or sell it to someone else.
Finally, you must take steps to protect customer data from accidental or unauthorized access. This includes using strong security measures and encrypting customer information when it is transmitted over the internet.