There is no definite answer when it comes to whether or not you should blog in two languages. Ultimately, the decision comes down to your own personal preference and what you feel will give you the best results.
Pros of Blogging in Two Languages
If you feel that you can produce better content in two languages, then by all means go for it! Having two separate blogs can give you a more diverse and complete perspective on your subject matter, which can make your blog more engaging for your readers. Plus, it can be a great way to encourage others to learn more about your topic.
Cons of Blogging in Two Languages
There are definitely some potential downsides to blogging in two languages. For one, it can be difficult to keep up with both blogs simultaneously.
Plus, you may find that your readers are less likely to respond to your blog if they don’t understand what you’re saying. If you’re hoping to monetize your blog through advertising or affiliate marketing, then a dual language blog may not be the best strategy.