If you are considering blogging in English or your native language, there are pros and cons to consider.
Pros of Blogging in English:
1. There are many more bloggers writing in English than in any other language, so there is already a large audience interested in reading your blog.
2. You will likely have a much easier time garnering search engine optimization (SEO) for your English blog than for a blog written in your native language.
3. English is the global language of business and the internet, so it is likely that more people will be able to understand your blog content than if it were written in your native language.
Cons of Blogging in English:
1. There is a greater risk that your blog will not be well-received by a global audience, as many people do not understand English. It can be harder to find content ideas for an English blog than for a blog written in your native language, since most mainstream publications are written in English. If you want to attract advertising revenue through banner ads or other forms of paid advertising, your blog will likely need to be translated into English.