In an age of email newsletters, it can be hard to know where to put all the information that your subscribers are expecting. Some people put a sign-off at the bottom of their newsletter, but that can feel too impersonal or formal.
Others try to cram everything in at the end, but it’s difficult to keep track of what’s going on and it can be confusing for readers.
Ultimately, it’s up to you what you put at the bottom of your newsletter. However, here are a few tips to help you make the decision:
1. Think about what your subscribers are likely to care about most.
If you have a lot of information, try to group it by topic so that readers can easily find what they’re looking for.
2. Keep things concise and easy to read.
If there are too many paragraphs, break them down into shorter pieces that are easier to follow.
3. Make sure the sign-off is personal and friendly.
It should say something like “Thank you for reading!” or “See you next time!” rather than just “End of newsletter.”.