An effective click-through rate (CTR) for a newsletter is anywhere from 2%-5%. A CTR of 3% is considered average.
A high CTR indicates that your newsletter is being read and acted upon, while a low CTR suggests that it may not be meeting users’ needs.
When crafting your newsletter, consider the following factors:
1. Content quality: Make sure your content is high-quality and engaging.
Try to include articles, videos, or graphics that are interesting and helpful.
2. Layout and design: Make sure your newsletter looks professional and attractive.
Use high-quality graphics and fonts, and make sure the layout is easy to read.
3. Frequency: Send your newsletter once a week or once a month, depending on its content and audience size.
4. Curation: Consider who should be sending your newsletter and what topics they should cover.
Select content that will interest your users and help them achieve their goals.
Conclusion: Sending a well-crafted newsletter with an effective CTR can help you build relationships with your users and promote your brand.