A lead is a user who has visited your blog and either engaged with you by commenting, subscribing to your RSS feed, or following you on Twitter. A lead is also known as a contact, and is important for two reasons: first, they can help you generate leads from other sources; and second, they can help you convert those leads into paying customers.
To generate leads from other sources, you can use your blog as a hub for promoting your other businesses or services. You can promote your products or services on your blog by using affiliate links, which will earn you a commission if a visitor completes a purchase after clicking through to your site.
Additionally, you can use social media to promote your blog content. By tweeting or posting about new posts, you can attract followers who may be interested in what you have to say.
The second reason leads are important is because they can be converted into paying customers. To convert a lead into a paying customer, you need to create value for them. This means providing information that is relevant to them and helping them solve their problems.
You can do this by providing advice on topics such as how to save money, find the best deals, or improve their lifestyle. Additionally, you can offer freebies or discounts in exchange for signing up for your newsletter or subscribing to your RSS feed.