A newsletter CTA is a button or link that takes visitors to a specific page on your website where they can sign up for your email newsletter. This is a powerful way to increase your subscriber list and to promote your newsletter content.
When you create a newsletter CTA, you should consider the following:
1. What type of CTA will work best for your newsletter?
There are a few different types of CTA buttons that you can use in your newsletter:
– Banner CTA: This type of CTA is a large, prominent button that sits at the top of your page. This is the ideal type of CTA for newsletters with lots of content, as it’s easy to spot and will draw attention to your newsletter.
– Lead Magnet CTA: A lead magnet CTA is a small, discreet button that leads visitors to a page where they can sign up for your email newsletter. This type of CTA is ideal for newsletters with fewer articles, as it won’t take up as much space on your page and it’s easier for people to click through.
– Social Media Links: If you have links to social media platforms like Facebook and Twitter embedded in your newsletters, you can include social media CTA buttons alongside your other buttons. This will give people an easy way to share your newsletters with their friends on social media platforms.
2. Choose a catchy headline for your newsletter sign-up form
Your headline should be catchy and easy to remember, so make sure it’s something that will catch people’s attention. Try to phrase the headline in an interesting way so that people will want to read further.
For example, if you’re promoting a new ebook that you’ve written, try using something like “Discover How To Write A Bestselling eBook In Less Than 30 Days” as your headline. This headline will intrigue readers and make them want to learn more about the ebook.