An interactive newsletter is a type of electronic mailing list that allows subscribers to have a direct impact on the content of the newsletter. Interactive newsletters typically include features that allow subscribers to submit questions or comments, vote on content, and even track the success of their campaigns through “click-through” rates.
The main purpose of an interactive newsletter is to provide subscribers with additional opportunities for interacting with the publisher and to create a more personal connection with the publisher’s content.
An interactive newsletter can be a great way to increase subscriber engagement and keep them updated on your company’s latest happenings. By incorporating features that allow subscribers to have a direct impact on the content of the newsletter, you can ensure that your subscribers feel like they are a part of your company and are able to have an impact on what goes into your newsletter.
If done correctly, an interactive newsletter can be a powerful marketing tool that can help you build relationships with your subscribers and bring them closer to your brand.