When should you send your newsletter?
There is no one definitive answer to this question. However, there are a few factors to consider when making a decision about the best time to send your newsletter.
First, consider the frequency of your newsletter. If you plan to send your newsletter once per month, you should send it at the beginning of each month.
If you plan to send it more frequently, such as every two weeks, you may want to send it at different points in the month.
Second, consider the audience of your newsletter. If your newsletter is intended for a specific audience, such as members of your organization or customers of your product, you should consider when those individuals are likely to be most active.
For example, if your customers are likely to be more active in the middle of the month, you may want to send your newsletter at that time. Alternatively, if your audience is more diverse and includes members from all stages of an organization’s life cycle, you may want to send your newsletter at different times throughout the month depending on which group is most active at that particular time.
Finally, consider how busy you anticipate your readers will be when they receive your newsletter. If you expect that most readers will be busy during normal business hours, you may want to send your newsletter during those hours.
Otherwise, you may want to wait until later in the day or week when readers are likely to have more time for leisure activities.