The purpose of a newsletter is to provide regular updates to the subscribers on the latest news and events in the company or organization. This can be done through stories, images, and videos, as well as online surveys and other forms of interactive content. By providing this type of communication, businesses can keep their customers informed of what’s going on and make sure they are always up-to-date on the latest happenings. In addition, newsletters can also serve as a way to market products or services to customers who may not be regularly visiting the website or who have not had a chance to hear about new offerings from the company in recent months.
Finally, newsletters can also be used as a form of customer retention strategy. By keeping customers informed about what’s going on in the company, they are more likely to return in the future.