Since the Google search engine is known for being algorithmically biased in favor of longer content, it can be tempting to write blog posts that are as long as possible. However, this may not always be the best strategy for SEO.
A study by Moz found that posts that are less than 400 words tend to rank higher on Google than posts that are more than 3,000 words long.
While it’s important to remember that longer posts will often receive more pageviews, they may not be the most effective way to achieve higher rankings. Not only do longer posts take more time to write and publish, but they also tend to be more difficult to read.
This can dissuade potential readers from clicking through to your site, which can lead to lower traffic and potential loss of followers.
Ultimately, it’s important to strike a balance between length and SEO effectiveness. While a post should be well-written and informative, it shouldn’t be so long that it becomes difficult or impossible to read.
Keeping your content brief while still providing valuable information will help you reach your Target audience and boost your SEO efforts.