There are pros and cons to blogging on Shopify, but the decision largely comes down to your priorities and goals. Here are some things to consider:
If your goal is to attract more customers, blogging could be a valuable way to generate interest in your products and services. It can also help build a personal connection with your customers, which could lead to more sales.
On the other hand, if you’re primarily focused on growing your business organically through word-of-mouth marketing, blogging may not be the best strategy. You likely don’t need or want a large audience to succeed with Shopify, and spamming your readers with irrelevant posts could damage your credibility.
Ultimately, whether or not you should blog on Shopify depends on your goals and priorities. If you think it could help you reach your goals, go for it! But be prepared for some challenges – such as creating compelling content – so that you can reap the benefits.