An external newsletter is typically a publication that is not published by or affiliated with a company or organization. Some common purposes for an external newsletter are to generate awareness about a company or organization, to distribute information about new products or services, and to provide news and updates about the company or organization.
While the purpose of an external newsletter can vary depending on the specific needs of the organization distributing it, general goals for an external newsletter include increasing brand awareness, increasing communication between the organization and its customers or clients, and providing valuable content that can be useful to both current and potential customers.
Since an external newsletter is not typically produced by the company or organization it is intended to promote, it can be a powerful tool for communicating unique information and insights about the company or organization. Additionally, an external newsletter can help increase customer loyalty and engagement by providing valuable content that is relevant to them.
Ultimately, an external newsletter can serve as a valuable communication tool that helps promote brand awareness and increase customer loyalty and engagement.