A good newsletter open rate is the percentage of people who open your email newsletter. It’s important to note that this doesn’t mean that all of those people read the email, only that it was opened.
A high open rate can be a sign that your email is being read and potentially acted on, whereas a low open rate may indicate that your email isn’t being read or is not relevant to your audience.
There are a few factors that can affect a newsletter’s open rate. The most important factor is the content of the email. If the email is interesting and useful, people are more likely to open it and read it. Another factor is the design of the email.
If it’s well-designed, people are more likely to click through to it and read it. Finally, a high open rate can be achieved if the newsletter is sent at a time when people are likely to be interested in it, such as during busy times or when there’s an exciting new update available.
Generally speaking, a good newsletter open rate is anywhere from 10% to 30%. A high open rate indicates that your email is being read and potentially acted on, whereas a low open rate may indicate that your email isn’t being read or is not relevant to your audience.